PG Advance Diploma in Public Relations & IMC
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PROGRAMME OVERVIEW
❖ 100% Guaranteed Internships at PR agencies for a hands-on experience of working with an agency.

 ❖ Specialised session on Digital PR, Crisis Management, Corporate Communications.

 ❖ Emphasis on CSR & more. Site visits to PR agencies.

 ❖ Students organize an annual conclave called 'Commfest'.

 ❖ 'ChatGPT' & AI as part of course curriculum for Journalism, Advertising & PR.

HOW IT WORKS
1. Register
2. Fill Online Form
3. Upload Documents
4. Pay Application Fees
5. Get Confirmation
1. Register
Pre-requisites:
  • Valid Email Address
  • Working Mobile Number
2. Fill Online Form
About You:
  • Personal Details
  • Parents Information
  • Academics
3. Upload Documents
Keep them handy:
  • Class X & Class XII marksheet
  • Graduation marksheet
  • PAN Card
  • Aadhaar Card
4. Pay Application Fees
Be ready with:
  • Debit / Credit Card / Net-Banking / UPI
  • Stable Internet Connectivity!
5. Get Confirmation
By Email / SMS
  • Application Form Number
  • Transaction Id
ADMISSION PROCESS
  • Eligibility
  • Application Process
  • Final Selection & Fee Payment

  • Graduates from a recognised university & any discipline may apply - BA, BCom, BSc, BSc-IT, BMS, BMM, BBA, BAFT, BTech, Hotel Managment etc.
  • Applicant must be atleast 19 years of age at the time of application or by 31/08/2024.
  • Applicants who are in their final year of graduation can also apply.
  • As English is the language of instruction at St. Pauls Institute of Communication Education, Mumbai; proficiency in speaking, listening to, reading and writing English is essential.

Apply Online ➡︎ Form Submission ➡︎ Entrance Exam ➡︎ Selection

The Entrance Exam and Personal Interview Process:

  • The applicant may use the online mode on the website- to fill and submit their course related application form, upload the documents and make an online payment towards the application form.
  • Students will be evaluated on grammar, general knowledge and analytic skills, and knowledge of the industry.
  • The entrance exam will be followed by a personal interview with the Course Director.
  • Selected candidates will be intimated via email, with further instructions on completion of formalities and joining the programme.

  • Those selected for admission shall be notified by the admissions committee within 10 days of the interview.

  • Admission is confirmed only after verification of documents and payment of fees.
Curriculum

Public Relations & IMC



1. Introduction to Public Relations
2. Introduction to Advertising
3. Creative Development Process
4. Brand Management
5. Account Planning & Client Servicing
6. PR Campaign
7. Consumer Behaviour
8. Market Research
9. Marketing
10. Brand Story telling
11. Digital Marketing & Social Media
12. IMC
13. Corporate Communications
14. Crisis Management
15. PR Measurement
16. Media Relations
17. Podcast
18. Event Planning & Management
19. Graphic Design
20. Improv Theatre
21. Making of a Corporate Film
22. Creative & Script Writing
23. Video Editing
24. Live Client
25. Corporate Social Responsibility

STUDENT SPEAK
Coming from a small town, I did not know what to expect but St Pauls was transformative experience for me. The support & quality education provided by the institute, laid a strong foundation for my professional journey.
Anagha Nair
Adfactors PR
The faculty helped me enhance my interpersonal and academic skills and opened up different media industry facets. I would highly recommend this course to anyone wanting to join the media industry.
Rohan Richard
ET Now
If you're looking for a career in Public Relations or Communications, spice is the place you should be. Here they train you to be professionals at your workplace.
Vivica Dsouza
Adfactors PR
Studying at St Pauls was not the plan but it was truly exceptional. The knowledgeable faculty & practical curriculum created an outstanding educational journey.
Zenia Dsouza
Concept PR
I think I've made a wise choice by selecting SPICE as it made me stronger & took me a step ahead in becoming more independent. I'm thankful to all the teachers who have supported me & corrected me throughout the course.
Fatema Electricwala
Adfactors PR
SPICE has given me wings to fly high. It has helped me believe that the dream I dreamt a few years back can be turned into reality. This is one of the best institute for mass communication.
Caroline Fernandes
Adfactors PR
My experience at St Pauls was enriching, both academically & personally. The faculty were amazing & really fun. The diverse student body fostered a vibrant learning environment.
Alagammai. M
MSL
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