PG Advance Diploma
in
Advertising & Marketing
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PROGRAMME OVERVIEW
 
 ➠ 100% Guaranteed Internships at Advertising & Marketing Agencies.

 ➠ 250+ years of combined industry experience.

 ➠ Advertising students have the option to specialize either in 'Creative' or 'Strategy'.

 ➠ Students organize an annual conclave called 'Commfest'.

 ➠ 'ChatGPT & AI' as part of our course curriculum for Journalism, Ad and PR.

HOW IT WORKS
1. Register
2. Fill Online Form
3. Upload Documents
4. Pay Application Fees
5. Get Confirmation
1. Register
Pre-requisites:
  • Valid Email Address
  • Working Mobile Number
2. Fill Online Form
About You:
  • Personal Details
  • Parents Information
  • Academics
3. Upload Documents
Keep them handy:
  • Class X & Class XII marksheet
  • Graduation marksheet
  • PAN Card
  • Aadhaar Card
4. Pay Application Fees
Be ready with:
  • Debit / Credit Card / Net-Banking / UPI
  • Stable Internet connectivity!
5. Get Confirmation
By Email / SMS
  • Application Form Number
  • Transaction Id
ADMISSION PROCESS
  • Eligibility
  • Application Process
  • Final Selection & Fee Payment

  • Graduates from a recognised university & any discipline may apply - BA, BCom, BSc, BSc-IT, BMS, BMM, BBA, BAFT, BTech, Hotel Managment etc.
  • Applicant must be atleast 19 years of age at the time of application or by 31/08/2024.
  • Applicants who are in their final year of graduation can also apply.
  • As English is the language of instruction at St. Pauls Institute of Communication Education, Mumbai; proficiency in speaking, listening to, reading and writing English is essential.

Apply Online ➡︎ Form Submission ➡︎ Entrance Exam ➡︎ Selection

The Entrance Exam and Personal Interview Process:

  • The applicant may use the online mode on the website- to fill and submit their course related application form, upload the documents and make an online payment towards the application form.
  • Students will be evaluated on grammar, general knowledge and analytic skills, and knowledge of the industry.
  • The entrance exam will be followed by a personal interview with the Course Director.
  • Selected candidates will be intimated via email, with further instructions on completion of formalities and joining the programme.

  • Those selected for admission shall be notified by the admissions committee within 10 days of the interview.

  • Admission is confirmed only after verification of documents and payment of fees.
Curriculum

Advertising & Marketing



1. Introduction to Advertising
2. Introduction to Public Relations
3. Copy writing
4. Creative Development Process
5. Brand Management6. Account Planning & Client Servicing
7. Media Planning & Sales
8. Consumer Behaviour
9. Ad Campaign & Strategy
10. Market Research
11. Marketing
12. Brand Storytelling
13. Digital Marketing & Social Media
14. IMC
15. Podcast
16. Event Planning & Management
17. Graphic Design
18. Improv Theatre
19. Making of Ad Film
20. Creative & Script Writing
21. Video Editing
22. Live Client
23. Corporate Social Responsibility

STUDENT SPEAK
My journey at St Pauls has been nothing short of a blessing - from me figuring out my love for advertising and copy to landing a perfect job!
Zenia Rodricks
W.A.Y.S Marketing Agency
In each class, I learnt something new & even to this day I still imbibe the same values I was taught here. For those who want first hand experience in the vast world of media, this is your first place to start.
Nathan DSilva
Schbang Digital Solutions
St Pauls gave me a rich experience of what the advertising industry is going to be like. Till this day, I follow the things I learned suring my time.
Sunny Pammy
Ogilvy
I gained a lot of knowledge & practical strategies that benefited me professionally. Studies were not just theoretical but also practical & the exposure made me aware and ready to face the challenges on my way.
Monil Shah
Scarecrow M&C Saatchi
The program nurtured my creativity, and instilled strategic thinking skills, preparing me for diverse roles in the advertising industry.
Arwa Amranwala
Lavie Handbags
The faculty student ratio is very good, hence students are able to focus better and gain invaluable sights. I'm thankful to St Pauls for assisting me with my final placement. I truly recommend SPICE.
Shane Fernandes
Network Advertising
There's so much I got to learn from its excellent faculty & I'm thankful to Margaret DaCosta for handpicking us. My first internship was a wonderful experience. If you're considering a career in Advt. & Mktg., look no further!
Akanksha Solanki
Whoppl
As a person from a computer background, transitioning to this industry was effortless, & everything the college has done has only helped me hone my skills even further.
Shalom Paul
Croma
OUR RECRUITERS